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Graphic Design

Whether you need an updated look or a brand new image plan, it all starts with the logo. Your logo is your clients first impression of your firm and a professionally designed logo will enhance your image as well as provide company name and product recognition. Our goal is to infuse your company’s character into an identity that you can use for years to come.

Items we take into account prior to the design of your logo:

What do you want to use it for? 
What is your market?
What kind of media are you planning to use it for?

Let us help you achieve the look that is right for you, consultations are always at no charge.


Ineffective Logo

This is the old logo. It has a very dated look and the company tried to use word play to shorten their name. What this got them was years of misspelled and miss pronounced company name recognition.


Effective Logo

This is the new logo with a more modern look. Also this company needed a stand-alone graphic logo that they could use to emboss on their equipment, which is made from stainless steel. For that application the company name at the bottom is dropped and the SM section is used.

This logo was designed for use on the Internet, but can serve a duel purpose as a flat look with any variations in color for their packaging materials and shirt embroidery designs.

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